Starting any business is a daunting task, but starting a fashion business and starting a clothing line is a different beast altogether. As a startup expert for the past two decades, I have created the top 10 tips for starting a successful fashion business. It can be overwhelming to any prospective fashion designer when you’re …
You are searching the internet and books trying to figure out where and how to start your business when you are overwhelmed with terms like branding, brand identity, logo design, identity design, corporate identity, and brand strategy. You may be trying to figure out what is a brand identity? And the next question may be, …
What is Brand Identity? How to Design and Develop your Branding Read More »
Want to sound like a fashion pro? Grab this totally free download of Fashion Industry Terms.👇🏼 Hundreds of clients have hired me to “teach” them about the fashion industry. One of the things I hear the most from them is that they don’t know what to ask for or how to ask for it. I …
Updated April 2020. Due to the Coronavirus tradeshows globally have been canceled. But the industry is still up and running under this “new normal”. Please take note of these trade shows as there are many resources available on their sites. We have created the ultimate list of Fashion Trade Shows and Fashion Fairs for 2019 …
The Ultimate List of Fashion Trade Shows and Fashion Fairs Read More »
When starting a clothing line, one of the most important things to do is your Market research. Often times, entrepreneurs jump in without doing this critical step. But if you skip this step the foundation in which you build your brand on will be unstable (and we don’t want that!) We want to share 6-point …