Black Friday and Cyber Monday can, and will, put a little cash back into the flow of your business. After all, Black Friday was created to get businesses back in the black. But, make sure you know what to offer and how to offer your products to boost sales.
Here are 6 tips to get your sales back in the black.
1. Offer something they can’t turn down:
The market is competitive, so try to offer a bonus or add on. Can you throw in a little extra gift, gift wrapping, a bonus. Think outside the box.
2. Sell before Friday:
Beat your competition to the punch by offering discounts the week leading up to Black Friday or Cyber Monday.
3. Sale-worthy Shipping:
Offer free shipping or discounted shipping. Or offer expedited shipping for the price of ground.
4. Offer refuge from Black Friday insanity:
Make shopping a pleasure rather than a stressful situation in store or online. Speak to your customer on that level.
5. Sell gift cards:
Sixty percent of consumers requested gift cards as presents last year. Create a product on your site or place gift cards by the register with beautiful wrapping. Perhaps offer a discount, for example, pay $75 for a $100 gift card.
6. Engage on Social Media:
Create scroll stopping ads on Facebook or gift ideas on Pinterest to bring customers to you.